Money. It is handled by billions of people every day but hardly noticed during exchange. From a communications perspective, the scale and influence of the messages and metaphors adorned on a currency note are awe-inspiring. 

Although one may learn about a country's identity from the images on its money, its primary objective is with its exchange value. The social, psychological and communicative facets of money are ignored in contrast to its economic identity. Given the prominence of this issue in public discussion in Europe with the launch of the Euro in the recent years, the neglect of this subject in academic literature is disturbing. 

This research is a starting step of addressing this gap and acknowledging the contribution of graphic design as a tool for building national identity. In this study, the newest entrant in the world of money, the Euro, is studied as a medium of communicating the new European transnational identity via its imagery and design.